Sonal Patel
Sonal has over 15 years of experience in the digital industry with a focus on advertising technologies, mobile, e-commerce and programmatic advertising. Sonal has been evangelising technology platform advertising in APAC since 2008. She has held various positions in tech advertising and went on to grow the International team of RightMedia Advertising-Exchange in Hong Kong and South-East Asia, which Yahoo acquired. Sonal thereafter went on to build and grow Yahoo Audience Extension network (YAN) and then took a role with Google to manage the platforms business in South-East Asia and India. She grew AppNexus's advertising platform in APAC and then went to build scalable solutions and offerings for the Dentsu APAC team running all of programmatic in the region. Her current role at Quantcast has her tasked with scaling, defining and growing the SEA business leveraging the proprietary platform in the region and defining the way marketers scale their own businesses with Quantcast data, tools, technology and AI in the region.
Why I am judging the awards "In a world of crowded messaging and advertising the attention economy has to strive to captivate consumers beyond the eyeballs and almost synergise the connectivity of brands to consumers. Being part of the Drum Digital jury would expose me to a first hand approach as to how creativity in the region drives to execution, celebrate the creative & innovative process and thank the individuals who truly punch above their weight especially given such tumultuous times."
