head of media, apac
GSK Consumer Health

I am currently the APAC Head of Media for GSK Consumer Healthcare.  It’s an exciting role in an industry which is evolving rapidly to adopt the benefits of relevant media and digital.  Much of my focus has been around driving digital adoption through functional deliveries (e.g. Tech Stack deployments, AdTech partner development, performance marketing, data and audience strategies).  There’s a focus in these white spaces as GSK believes they are critical areas which will bring to life the opportunities for effective marketing through media.

Prior to GSK, I worked as the Global Media Lead for the McDonald’s.  In this role, I managed a team of subject matter experts who worked to drive systemic improvements and transformation in the media space across strategy, attributable growth, effectiveness and efficiency.  Of special focus was setting the McDonald’s strategic roadmap for data-led media transformation through the application of ad tech solutions, digital innovation, global partnerships and local market upskilling.

Prior to this role, I managed the McDonald’s Global digital engagement teams in Singapore and London overseeing Social, CRM, Merchandising, Marketing and Media.  This was an exciting position as it allowed me to lead a group of digital experts tasked with driving change in the organization through variety of marketing disciplines. 

Previous to that position I held agency roles in Singapore, London and New York, where I am from originally.

Why I am judging the awards...."The Drum Digital Advertising Awards always surface some of the most innovative and exciting work in digital and data throughout the region.  I’m looking forward to seeing the great thinking and being inspired by it."

Judging panel

Naomi Rajendram

Head of Marketing Technologies (MarTech)
PwC South East Asia

Sonal Patel

Managing Director, SEA 


Managing Director Media Group
DAN Singapore

Laura Quigley

Senior Vice President, APAC
Integral Ad Science

Thomas Wolf

Head of Online Marketing & CRM

Dawn Chan

International Business Director
South China Morning Post

Jenn Villalobos

Chief Digital and Technology Officer
Prudential Thailand

Asha Gourinath

Lead For Digital Marketing & CRM | Growth Markets For SEA

Athreyan Sundararajan

Vice President, Marketing & Brand Services
WarnerMedia SEAP

Ravi Shankar

Global Head of Digital Marketing

Jo Bjordal

Chief Marketing Officer

Jennifer Chase

vice president, digital sales, solutions & operations

Phillip Cowlishaw

head of adobe advertising cloud for asia pacific

Avery Akkineni


John Matthews

Director of media and partnerships

Sidharth Bhasin

Associate director, media procurement APAC
Johnson & Johnson

Allison Coley

Chief Client Officer, Asia-Pacific Global Client Lead, Huawei

James Sampson

regional head, partnerships & strategy
GrabAds at Grab

Michel De Rijk

ceo, apac

Steve Ford

Head of APAC Sales

Bob Du

Managing Director, Singapore

Marc Langenfeld

APEX Regional Lead, APAC
Publicis Media

Cindy Tan

VP, Display, APAC

Stephen Li

CEO, Asia Pacific

Diogo Andrade

Head of automation

Mohenesh Chamith Buthgumwa

Isobar & Response

Niall Hogan

Managing Director SEA,

Silas Lewis-Meilus

head of media, apac
GSK Consumer Health

Vivian Yeung

managing director
MediaCom Singapore