Naomi Rajendram
Naomi joined PwC in 2018 and is Head of MarTech for South East Asia. She has had over 15 years in Marketing Technology and has worked across many of the top tier platforms including Salesforce Marketing Cloud, Salesforce CRM, Oracle, Adobe and IBM. Naomi often consults with large enterprises across all industries, but as she has also founded and ran her own digital marketing agency in the past, she is able to relate and advise small to medium enterprises as well. Naomi is known as a MarTech Subject Matter Expert and is a passionate advocate to educate others in the benefits of MarTech and how to make it the "north star" in any customer experience strategy.
Why I am judging the awards..."I am super excited and feel very honoured to be part of the judging panel for The Drum's Digital Advertising Awards for Asia... the reason being is I am a firm believer in marketing technologies being the "best leveller for brands" of our era... it truly allows for all brands to compete with the world class brands, but the key differentiator is the content, the ideas and the human aspect that come through the campaigns. I am really looking forward to seeing the incredible ideas and how the different brands are making their technology "sing" and getting their value prop to "cut through" the plethora of online content."
