Michel De Rijk

Michel de Rijk is the head of S4Capital’s business in Asia Pacific. He was hired to lead the new-era company after standing at the helm of Xaxis and GroupM’s Asian business and expansion. Michel served as MD and CEO of Xaxis between 2012 and 2017 and acted as President and Global Chief Growth Officer of GroupM until the end of 2018.    Michel is driven by a need for speed and disruption. With S4Capital, he champions a new model for the industry built around a unitary structure. Michel is responsible for developing the company’s fully integrated offering of data, media, and content across APAC markets. He works from S4Capital’s APAC Headquarters in Singapore, which is the first physically integrated office of S4C subsidiaries MediaMonks and MightyHive. 

Why I am judging the awards...“2020 is the year where the speed of digital transformation has mirrored the quality of content and portrayed value of technology. Celebrating the best of digital, data, content and programmatic campaigns at The Drum Digital Advertising Awards would be one way of honouring 2020.”