CEO, Performance
Omnicom Media Group Asia Pacific

Mark Halliday is a well-respected digital veteran with over 15 years of experience in the mobile, programmatic and performance space. Having joined Omnicom Media Group Asia Pacific as regional Head of Mobile in 2014, he quickly grew the mobile specialists from a team of 2, to 55 across APAC within 3 years. In 2016, his remit expanded to become the regional lead for programmatic services.

 

Since 2017, Mark has led the programmatic team, overseeing the transformation from Accuen into OMG Programmatic. The unit’s offering and capability has led to a huge shift in media budget allocation and a transition of headcount into programmatic strategists, analysts, traders and supply experts. At a time when advertisers are nervous around technology, transparency and brand safety, Mark has delivered a progressive value proposition which recognises the evolved needs of clients and provides confidence through the professionalism of the 220 programmatic experts in the region. This led to OMG Programmatic APAC being named Campaign’s Programmatic Agency of the Year in 2017.

In recognition of his achievements and development of the agencies’ capabilities in the Performance space, Mark was promoted to CEO, Performance for Omnicom Media Group Asia Pacific in 2018. In his new role, Mark’s remit now covers the OMG Performance output across Programmatic, Paid Search, Social and e-Commerce. Working closely with the OMG leadership team across the region, Mark now develops the products, skills and services required to deliver effectiveness for clients in the addressable age. He also contributes his expertise as a juror and speaker at industry platforms, such as AMES and Spikes. His achievements in advancing the digital practice in Asia Pacific have also earned him a place on The Drum’s Digerati list in 2018.

Judging panel

Dan Robins

Head of Programmatic & Data - APAC
Spotify

Sonal Patel

President of Programmatic Services - Asia Pacific
Dentsu Aegis Network

Janice Chan

Independent
On Demand CMO

Sanchit Sanga

Chief Digital Officer (Asia Pacific, Middle East & Africa)
Mindshare

Josephine Tan

Global Media Director
McDonald's

Jennifer Chase

Vice President, Digital Sales, Solutions & Operations
Mediacorp

Jennifer Villalobos

VP and Head, Digital Business
Income

Karen Lim

Head of Programmatic and Data
Star Media Group

Phil Wade

Chief Marketing Officer
Jetstar Airways

John Matthews

Director of Customer Acquisition
Fox Sports

Niall Hogan

Managing Director, Southeast Asia
Integral Ad Science

Piotr Jakubowski

Ex CMO
Go Jek

Mark Halliday

CEO, Performance
Omnicom Media Group Asia Pacific

Carl Nawagamuwa

Head of Platform Sales, SEA
Google (DoubleClick)

Krishnan Menon

Chief Client Officer, APAC
Wunderman

Wendy Hogan

CX & Marketing Strategy Director
Oracle Corporation

Phil Townend

Chief Commercial Officer APAC
Unruly

Ryan Pestano

General Manager, APAC
IPONWEB

Edward Wong

VP of Marketing
RedDoorz