Mark Halliday is a well-respected digital veteran with over 15 years of experience in the mobile, programmatic and performance space. Having joined Omnicom Media Group Asia Pacific as regional Head of Mobile in 2014, he quickly grew the mobile specialists from a team of 2, to 55 across APAC within 3 years. In 2016, his remit expanded to become the regional lead for programmatic services.
Since 2017, Mark has led the programmatic team, overseeing the transformation from Accuen into OMG Programmatic. The unit’s offering and capability has led to a huge shift in media budget allocation and a transition of headcount into programmatic strategists, analysts, traders and supply experts. At a time when advertisers are nervous around technology, transparency and brand safety, Mark has delivered a progressive value proposition which recognises the evolved needs of clients and provides confidence through the professionalism of the 220 programmatic experts in the region. This led to OMG Programmatic APAC being named Campaign’s Programmatic Agency of the Year in 2017.
In recognition of his achievements and development of the agencies’ capabilities in the Performance space, Mark was promoted to CEO, Performance for Omnicom Media Group Asia Pacific in 2018. In his new role, Mark’s remit now covers the OMG Performance output across Programmatic, Paid Search, Social and e-Commerce. Working closely with the OMG leadership team across the region, Mark now develops the products, skills and services required to deliver effectiveness for clients in the addressable age. He also contributes his expertise as a juror and speaker at industry platforms, such as AMES and Spikes. His achievements in advancing the digital practice in Asia Pacific have also earned him a place on The Drum’s Digerati list in 2018.