Global Media Director
McDonald's

Josephine Tan is an accomplished marketer who has spent the last 20 years spearheading digital strategy and operational excellence with proven commercial impact across the Asia Pacific region.

 

Josephine is currently Global Media Director at McDonald's where she is responsible for driving digital acceleration and activation, with a focus on data & technology, to deliver personalized consumer connections and communication. She also led digital product marketing for McDelivery with the McDonald's owned ordering platforms -- web and app, and was instrumental in elevating the customer experience from a functional to seamless consumer-first approach.

 

Prior to McDonald's, Josephine was Regional Head of eCommerce/Digital for P&G and Dell at MediaCom where she established the eCommerce expertise and upscaled capabilities in markets to achieve business results. She also spent a few years living and working in North Asia countries where she managed CBS Interactive's digital transformation and global media solutions, and led marketing and ecommerce at a travel startup.

 

A firm believer in the need to embrace constant innovation and learning, Josephine is inspired by the prospects of the current-day industry evolution to enable greater accountability, relevance and results in Media, which has led to numerous award-winning initiatives throughout her career. Outside of work, Josephine is also an aspiring (novice) potter who aims to create utilitarian pieces of ceramic art.

Judging panel

Dan Robins

Head of Programmatic & Data - APAC
Spotify

Sonal Patel

President of Programmatic Services - Asia Pacific
Dentsu Aegis Network

Janice Chan

Independent
On Demand CMO

Sanchit Sanga

Chief Digital Officer (Asia Pacific, Middle East & Africa)
Mindshare

Josephine Tan

Global Media Director
McDonald's

Jennifer Chase

Vice President, Digital Sales, Solutions & Operations
Mediacorp

Jennifer Villalobos

VP and Head, Digital Business
Income

Karen Lim

Head of Programmatic and Data
Star Media Group

Phil Wade

Chief Marketing Officer
Jetstar Airways

John Matthews

Director of Customer Acquisition
Fox Sports

Niall Hogan

Managing Director, Southeast Asia
Integral Ad Science

Piotr Jakubowski

Ex CMO
Go Jek

Mark Halliday

CEO, Performance
Omnicom Media Group Asia Pacific

Carl Nawagamuwa

Head of Platform Sales, SEA
Google (DoubleClick)

Krishnan Menon

Chief Client Officer, APAC
Wunderman

Wendy Hogan

CX & Marketing Strategy Director
Oracle Corporation

Phil Townend

Chief Commercial Officer APAC
Unruly

Ryan Pestano

General Manager, APAC
IPONWEB

Edward Wong

VP of Marketing
RedDoorz