Edward has dedicated more than one and a half decade of his career in the media industry, with a focus on digital integration & digital evangelization.
Over the span of his career with agencies, he has successfully managed more than 50 global brands collectively with his teams across the region, in the area of digital marketing and digital management.
His previous stint with Grab as the Head of Country Digital Marketing saw him trekking through this region on the jam-laded roads of the cities on multi-modal Grab transport.
His current stint as VP of Marketing with RedDoorz sees him visiting and staying at RedDoorz's properties and working with various teams to create brand uplift, awesome In-room experience, and to disrupt the budget accommodation segmentation of the hospitality industry with a bang.
His everyday job includes all things marketing, branding, growth hacking, monetization platforms build, brand implementation O2O from platforms and UIs to property branding and in-room experience.
During his free time if any, he likes to unwind over alcohol and coffee with good old company and discuss business and politics.