"We can all learn from this years World Cup, it is not just about legacy. Bring together your best team and ‘play’ with all you have got.
Interestingly, this also relates to the World of programmatic where In-time beats history (Past times)."
Cindy is Vice President of Display for TripAdvisor in Asia Pacific. Based in TripAdvisor’s regional headquarters in Singapore, Cindy started the APAC display business and is responsible for driving the growth of its business, leading the sales and operations team across Asia Pacific, including China, India and Japan.
Prior to joining TripAdvisor, she was at BBC Worldwide for seven years across 3 offices in Singapore, United States and Hong Kong with her last role as Regional Director. In BBC Worldwide, she was responsible for building new markets and accelerating its Asia advertising business. She played an early role in developing BBC Worldwide multi-platform strategy (TV, Mobile and Digital) and successfully drove new ad model integrated as part of BBC Advertising portfolio. Before BBC Worldwide, she was Regional Manager at TTG Asia responsible for sales and marketing. She was also part of the founding team for OCL Publishing which was eventually acquired.
Passionate about developing career and leadership skills for under privileged women and youth, Cindy started and runs charity led leadership workshops under newtonleaders.com. She also play advisory roles to new digital start up on entering APAC markets and developing commercial strategies.
Cindy is a board member of IAB Singapore and holds an EMBA in a double degree programme with UCLA and NUS. She also holds an Executive Certificate in Finance from INSEAD and a Bachelor of Arts degree from Monash University. She speaks fluently in both English and Mandarin.