Sulin heads the sales strategy and operations function in SPH Limited delivering effective media solutions across print, digital, radio and outdoor.
Prior to this role, she was the deputy head of SPH's Digital Division, which had under its charter, editorial, tech, ad sales and product development functions.
Before digital, she ran SPH’s substantial print classified business. Her longest stint to date was as a sales director for key account teams. In between, she took on a Strategic Marketing Director role and additionally, led the pilot team in SPH's first foray into multi-platform selling.
Sulin graduated with a Bachelor of Business Administration (Hons) degree in Finance from the National University of Singapore. She has been serving on the Interactive Advertising Bureau (IAB) Singapore Board since 2014.
"Programmatic has the promise of delivering great value to brands and unlocking the value of publisher inventory. But the realisation of the potential will take a while yet and requires concerted effort and unstinting commitment from so many parties in the ecosystem. The greater the awareness of what is being bought and sold and by whom, when and how, the better we are able to attribute the correct value to the transaction. Only in so doing, would we be able to ensure the longer term sustainability of the players in the ecosystem who bring real value to the table."