Anna is the Regional Managing Director of Amnet Asia. She is responsible for setting up Amnet operations in Asia. She acts as programmatic advocate for all agency brands within Dentsu Aegis Network, working on client briefs, and playing the role of educator and specialist in audience targeting and performance marketing.
Anna was previously the Managing Director of HK, Singapore & Taiwan at iClick Interactive, responsible for overall management of the company’s operations in HK, Singapore and Taiwan, adapting operating structure and processes that competitively positioned the company to achieve substantial growth. Prior to iClick Interactive, Anna was the Chief Digital Officer at Leo Burnett, overseeing Leo Burnett Hong Kong’s digital product, encompassing digital strategy, display, search, social media and mobile. Before joining Leo Burnett, she held senior management positions in Reprise Media (under IPG Mediabrands) and Yahoo! Hong Kong, working with corporate brands in developing pioneering online strategies. Some of the clients Anna worked with include Microsoft, HSBC, Citibank, Hang Seng Bank, Hilton Hotel, Estee Lauder, Langham Hotels, Max Factor, Tiffany, Burberry, SmarTone, Wyeth, HKTDC.
Anna possesses over 20 years of advertising and digital experience in Asia Pacific.
She is a regular speaker at Online Marketing conferences including Ad:Tech, SES, ADMA, British Chamber of Commerce, Marketing Magazine Seminar, HKAIM, Pacific Conferences, HKTDC etc. She is also regularly quoted in the press and industry journals.